is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories. The company is based in Choreographer, Bavaria, Germany. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, Taylor Made-Adidas golf company , Rock port, and 9.1% of FC Bayer Munich. Besides sports footwear, Adidas also produces other products such as bags, shirts, watches, eye wear and other sports and clothing-related goods. Adidas is the largest sportswear manufacturer in Europe and the second biggest in the world, after Nike.
Adidas was founded in 1949 by Adolf Dasher, following a family feud at the Debugger Dasher Christchurch Company between him and his older brother Rudolf. had earlier established Puma, which quickly became the business rival of Adidas. Both the Adidas and Puma companies still remain based in Choreographer, Germany to this day.
The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo.The company revenue for 2012 was listed at €14.88 billion.